1/ Our program is based on Industry Best Practices
2/ Our methods for communicating and engaging others are very ‘Purple Cow’ – “In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
The title: ‘Data Quality – From the Ground Up’, is just that. Implementing a successful Data Quality Program without an executive sponsor or a mandate starting from the ground up CAN work and the goal of writing this is to share these strategies in the hopes that what has worked for us will help others achieve the same success.
Getting Started – The Basics
This week I’ll start with the basics; those industry best practices that are logical and do-able.
1/ Identify the important data
For us it was Customer type data and we started with the basics; name, address, city, province/state, country, phone, fax, email, website.
2/ Profile the important data
Data profiling is just another word for data analysis. Get an extract of the data and start with the most basic analysis. Is it complete? How much of it is blank?
3/ Find someone who cares
For us it meant someone in IT, as IT has known about data quality issues for a long time. Better, would be someone on the business side, but take what you can get.
4/ Communicate your results
Find a way, any way to communicate what you’ve found. Post the results on your intranet, send them in an email (interesting profiling results tend to get forwarded), or post them by the printers or water cooler. More information coming later on some of the ‘purple cow’ methods that worked for us.
5/ Define the data
Start gathering and documenting the basic definitions and business rules for the important data and share it. You would not believe how people will thank you.
This was our approach and we only used some basic Microsoft tools like excel for the profiling and word for the definitions. Today we have an enterprise data management tool for the profiling and a wiki with over 900 corporate definitions. Not bad for 2 1/2 years.
There are a lot of other things that can and need to be done as well, but the methods described above is a good start and you can’t go wrong.
In the coming blogs I’ll talk about the results of each of the above and explain how we logically progressed to where we are today. I’ll also share some fun ‘purple cow’ stuff that we’ve done with amazing results.
Next Week: What did we find when we profiled our important data and what did we do about it?