<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Data Quality From The Ground Up</title>
	<atom:link href="http://sheezaredhead.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://sheezaredhead.wordpress.com</link>
	<description>or how to achieve results without business sponsorship.</description>
	<lastBuildDate>Fri, 27 Jan 2012 14:20:49 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='sheezaredhead.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>Data Quality From The Ground Up</title>
		<link>http://sheezaredhead.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://sheezaredhead.wordpress.com/osd.xml" title="Data Quality From The Ground Up" />
	<atom:link rel='hub' href='http://sheezaredhead.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Stuff Happens.</title>
		<link>http://sheezaredhead.wordpress.com/2012/01/20/stuff-happens/</link>
		<comments>http://sheezaredhead.wordpress.com/2012/01/20/stuff-happens/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:11:26 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[Data Quality]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=246</guid>
		<description><![CDATA[It&#8217;s been a while I know. Stuff happens. Some of the stuff may be Data Governance related. And that&#8217;s where I&#8217;m at. Life is good again. Yeehawww! Getting Data Governance started, whatever that may look like is a pretty big deal. At least I think it&#8217;s big. Huge in fact. It&#8217;s like the earth shifted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=246&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://sheezaredhead.files.wordpress.com/2012/01/jump-for-joy.jpg"><img class="aligncenter size-full wp-image-256" title="jump for joy" src="http://sheezaredhead.files.wordpress.com/2012/01/jump-for-joy.jpg?w=614" alt=""   /></a></p>
<p>It&#8217;s been a while I know. Stuff happens. Some of the stuff may be Data Governance related. And that&#8217;s where I&#8217;m at. Life is good again. Yeehawww!</p>
<p>Getting Data Governance started, whatever that may look like is a pretty big deal. At least I think it&#8217;s big. Huge in fact. It&#8217;s like the earth shifted on its axis and all of a sudden things that I&#8217;ve been ranting about start to get a bit of attention. All I can say is I&#8217;m pretty happy to be part of it and can&#8217;t wait for whatever comes next.</p>
<p>What it&#8217;s starting to look like is still being shaped but it mostly comes down to organizational alignment, changing behaviors, communicating the value, making data a priority. What might be different is how you go about getting some of these things accomplished. It depends on the culture, the people, what kinds of roles you have in place and what is the business problem you&#8217;re trying to solve. If you can take all that into account you&#8217;re halfway there.</p>
<p>Getting the attention of the powers that be is also pretty important. I can&#8217;t tell you what worked for us as we&#8217;re still trying to figure it all out, but here are some of the things that have been key success factors:</p>
<ol>
<li>Cross functional or organizational Senior Management direction and support. When you only have <em>some</em> senior level support you&#8217;ll only get so far.</li>
<li>A strong core (awesome super duper brilliant crazy fun smart) team who has credibility and influence. You need to get out there, get people engaged and constantly spread the word, communicate, get participation and get support and buy-in. You know, do the team Data Quality rant <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </li>
<li>A very very very very very clear and concise scope that everyone agrees to and is supported by Senior Management (see item #1). This can sometimes be your biggest challenge as everyone has a different perspective on what Data Governance can be and it can be pretty big (exhausting, draining, mind numbing, relationship busting, etc etc etc) if you let it. Was I too subtle there? Start with something do-able that can be achieved, get Senior support and show value.</li>
<li>A business problem that needs to be solved. This could be the one thing that drives everything you do. If you need resources and budget you&#8217;ll be standing in line with all the other business priorities unless you are solving a problem. A big problem is even better. For some, even though we all know that good data enables business (not just the technology), it might be a really big project that needs some good data. That&#8217;s as good a place to start as any. After how many years&#8230;whatever works I say <img src='http://s0.wp.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> .</li>
<li>Communicate often. Whatever your communication vehicle is, unless it&#8217;s a loudspeaker pumped throughout the organization like they did in school many people are just too busy with their own priorities to take time to digest your message. So keep at it!</li>
<li>Focus on where you want to be rather than how it currently works. If you keep going back to &#8220;yes but in this system the data works this way&#8221; you&#8217;ll end up in Alice&#8217;s rabbit hole and you won&#8217;t get out without bloodshed. Ok no, we didn&#8217;t have any bloodshed but the &#8216;current state&#8217; vs &#8216;future state&#8217; or &#8216;where we want to be&#8217; discussions created some real challenges.</li>
</ol>
<p>What we&#8217;ve accomplished is we&#8217;ve got agreement on some of our data that is important for the organization. Everyone participated in the development of the definitions, the business need and the leader accountable for the integrity, and we&#8217;re just settling into getting some structures in place for decisions and changes and figuring out how we&#8217;re going to sustain that.</p>
<p>OMG. That&#8217;s all I can say.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/246/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/246/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/246/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/246/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/246/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/246/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/246/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/246/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/246/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/246/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/246/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/246/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/246/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/246/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=246&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2012/01/20/stuff-happens/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2012/01/jump-for-joy.jpg" medium="image">
			<media:title type="html">jump for joy</media:title>
		</media:content>
	</item>
		<item>
		<title>You need to master more than just data.</title>
		<link>http://sheezaredhead.wordpress.com/2011/03/17/you-need-to-master-more-than-just-data/</link>
		<comments>http://sheezaredhead.wordpress.com/2011/03/17/you-need-to-master-more-than-just-data/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 11:55:11 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Skills]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Organizational Change]]></category>
		<category><![CDATA[program]]></category>
		<category><![CDATA[project success]]></category>
		<category><![CDATA[Resource Attributes]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=233</guid>
		<description><![CDATA[Organizations, leaders, groups, units, business models, priorities and pretty much everything around you is in a constant state of change. How do you manage to stay on top of things and continue to play a role is helping to shape what the change looks like? Do you think that if you keep your head down [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=233&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://sheezaredhead.files.wordpress.com/2011/03/mountain_climber-summit.jpg"><img class="aligncenter size-medium wp-image-240" title="mountain_climber summit" src="http://sheezaredhead.files.wordpress.com/2011/03/mountain_climber-summit.jpg?w=300&#038;h=225" alt="" width="300" height="225" /></a></p>
<p>Organizations, leaders, groups, units, business models, priorities and pretty much everything around you is in a constant state of change. How do you manage to stay on top of things and continue to play a role is helping to shape what the change looks like? Do you think that if you keep your head down and soldier on that you will have any influence on the shape or structure of the new group, leader or business model? Perhaps. But not much, or not where it really counts. You need to speak up, sell yourself, play a role and help shape the next iteration if you will. You have the skills that are needed, you wouldn&#8217;t be here otherwise. So what makes you so special? What do you have that will help the NEW (whatever) succeed? How can YOU have any influence on what the next iteration looks like? How can YOU master your destiny?</p>
<p>It&#8217;s pretty simple. You need to package and sell your rockstarness. (Okay rockstarness is not really a word but it gets the message across and we love making up new terms). You need to let the people who are accountable for shaping the change know that you have some of the right stuff needed to make this happen and that by including you they will have increased their chances for success! Heck, I&#8217;m sure you have a business case already in your head. You see the change beginning to happen and you say to yourself:&#8221; I could help with this&#8221;, or &#8220;I know how to make this work&#8221;, or even &#8220;I can bring these people together to help make this work&#8221;. You might even be losing sleep or feeling some stress because you feel so strongly about your ideas for shaping the new change and are frustrated that you are unable to help.</p>
<p><strong>Package Yourself</strong></p>
<p>Write down the stuff that&#8217;s in your head. Package it up. One page should do. Send it to some colleagues or mentors and ask for their feedback. Incorporate their feedback. Make it sing. It&#8217;s you in one page. Keep it simple and strategic (if you can). Use common language (please) as the potential for You in One Page to be circulated is there and you want it to resonate with anyone who comes across it. You are now prepared!</p>
<p><strong>Now Sell the Package</strong></p>
<p>Request to meet with the influential leaders who are accountable for the change. Let them know you have some skills that can help them and ask for a brief period of their time to discuss the value you hope to bring to the change. I guarantee they will accept your invite and be very happy to talk with you. After all, they have been tasked with this change and will everything they can to ensure its success. If you can help then all the better for them. And you!</p>
<p><strong>Master your destiny!</strong></p>
<p>No one else is responsible for selling you except for <span style="text-decoration:underline;">you</span>. Take responsibility for shaping that destiny. If the leaders include you in the change then great! If not, then it&#8217;s probably not because of anything you didn&#8217;t do. It may be out of their hands due to other factors such as politics, culture or organizational readiness. Whatever the outcome, at the very least you won&#8217;t bemoan the fact that you didn&#8217;t do everything in your power to participate. But if you don&#8217;t, you might just get left behind, and you will have no one to blame but yourself. You are the master of your destiny! Make it happen!</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/233/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/233/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/233/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/233/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/233/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/233/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/233/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/233/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/233/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/233/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/233/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/233/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/233/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/233/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=233&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2011/03/17/you-need-to-master-more-than-just-data/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2011/03/mountain_climber-summit.jpg?w=300" medium="image">
			<media:title type="html">mountain_climber summit</media:title>
		</media:content>
	</item>
		<item>
		<title>The Data Governance Journey &#8211; Part 2 &#8211; What is taking so long?</title>
		<link>http://sheezaredhead.wordpress.com/2011/03/09/the-data-governance-journey-part-2-what-is-taking-so-long/</link>
		<comments>http://sheezaredhead.wordpress.com/2011/03/09/the-data-governance-journey-part-2-what-is-taking-so-long/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 18:34:34 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[Information management]]></category>
		<category><![CDATA[data governance]]></category>
		<category><![CDATA[Ownership]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=169</guid>
		<description><![CDATA[You know that little annoying hourglass that pops up when you try to load a new program, click on a web link or try to save a file? This is what I am reminded of as we work to establish a Data Governance program. On Part 1 of the Data Governance Journey post, I described the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=169&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://sheezaredhead.files.wordpress.com/2011/03/wtw.jpg"><img class="aligncenter size-medium wp-image-222" title="wtw" src="http://sheezaredhead.files.wordpress.com/2011/03/wtw.jpg?w=180&#038;h=175" alt="" width="180" height="175" /></a></p>
<p>You know that little annoying hourglass that pops up when you try to load a new program, click on a web link or try to save a file? This is what I am reminded of as we work to establish a Data Governance program.</p>
<p>On <a href="http://sheezaredhead.wordpress.com/2010/08/16/the-data-governance-journey-part-1-getting-started/" target="_blank">Part 1 of the Data Governance Journey</a> post, I described the steps that led to the beginning of our embarking on a Data Governance Program: we held a series of faciliated workshops where key stakeholders identified some common data related risks, and developed agreed upon outcomes and success measures. Our next steps were to formalize the agreement reached by communicating the outcomes and establishing funding for the program.</p>
<p>What happened next was the establishment of a solid Data Governance Program where everyone bought in, everyone complied with the new corporate policies and the data quality was perfect. Oh ha ha ha&#8230;.hee hee hee&#8230; oh ho ho&#8230;.I crack myself up sometimes <img src='http://s2.wp.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
<p><em>What happened next probably could have been predicted by almost everyone who reads this post</em>; some typical organizational cultural challenges and a lingering siloed view here and there resulted in a flurry of activity to put together a document, paper, elevator pitch, deck, business case, and a diagram or 2 that tried to show how a data governance program will solve their varied business problem(s).</p>
<p>So <span style="text-decoration:underline;">that&#8217;s</span> what&#8217;s been taking so long. The word &#8216;varied&#8217;. As in sometimes widely different. And so we&#8217;ve been busy. Busy helping the business. Helping them take ownership of positioning and selling the program, and essentially building the Data Governance program. That&#8217;s right. Yah huh. You heard me. The business has taken ownership of establishing a data governance program. The business has taken ownership of establishing a data governance program. The business has taken ownership of establishing a data governance program. I could say this 100 times in a row it sounds so nice <img src='http://s0.wp.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>With all that variety who else could do it but the business? And the key here was that at the very least everyone could agree on that!</p>
<p>There is still some cultural resistance, and the odd hourglass might show up, but with the business leading the way, the future sure looks bright!</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/169/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/169/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/169/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/169/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/169/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/169/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/169/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/169/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/169/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/169/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/169/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/169/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/169/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/169/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=169&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2011/03/09/the-data-governance-journey-part-2-what-is-taking-so-long/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2011/03/wtw.jpg?w=300" medium="image">
			<media:title type="html">wtw</media:title>
		</media:content>
	</item>
		<item>
		<title>Use Common Language Please</title>
		<link>http://sheezaredhead.wordpress.com/2011/01/12/use-common-language-please/</link>
		<comments>http://sheezaredhead.wordpress.com/2011/01/12/use-common-language-please/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 17:03:24 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[Information management]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=190</guid>
		<description><![CDATA[A recent ITBusiness Edge blog post by @lorainelawson on &#8221;Why IT (vs Biz) Should Lead on Data Governance talked about who should be leading a data governance program and garnered some interesting comments on the subject of getting business leadership interested in investing in such a program. What interested me about this were the references to using common language when communicating [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=190&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://sheezaredhead.files.wordpress.com/2011/01/common-language.jpg"><img class="aligncenter size-medium wp-image-200" title="common language" src="http://sheezaredhead.files.wordpress.com/2011/01/common-language.jpg?w=252&#038;h=180" alt="" width="252" height="180" /></a></p>
<p>A recent <a href="http://www.itbusinessedge.com/cm/blogs/lawson/one-reason-why-it-should-lead-on-mdm-data-governance/?cs=45010" target="_blank">ITBusiness Edge blog post</a> by @<a rel="nofollow" href="http://twitter.com/lorainelawson">lorainelawson</a> on &#8221;Why IT (vs Biz) Should Lead on Data Governance talked about who should be leading a data governance program and garnered some interesting comments on the subject of getting business leadership interested in investing in such a program. What interested me about this were the references to using common language when communicating with business. I&#8217;ve mentioned this many (MANY!) times yet continue to hear complaints from all sides about the use of terms, ancronymns and concepts that nobody understands. I mean how hard it is to understand that common language = common ground which leads to trust and collaboration? So maybe it&#8217;s just that we need some guidelines to help us do just that! So here are the few I&#8217;ve been ranting about:</p>
<ol>
<li>When organizing your message, if you are using ANY acronym, write out the words beside the acronym. People will then start to connect the two. If you don&#8217;t do it you will just get a lot of confused looks and grumpy recipients.  Here is an example of how it could look: <em>&#8220;We would be in a better position to more effectively manage our information if we had an agreed upon IA (<a href="http://en.wikipedia.org/wiki/Information_architecture" target="_blank">Information Architecture</a>). </em><em>﻿</em></li>
<li>Now that you&#8217;ve written it out, is it self explanitory? If not, then you need to either provide a short description or link to a description. (The example in #1 provides a link to a description). If your recipient has to contact you for an explanation you&#8217;re not using common language. And if they have to search elsewhere for it you are wasting their valuable time.</li>
<li>Don&#8217;t take a common or standard term and re-name it because you think the recepient might be more receptive. It&#8217;s a common term for goodness sake, don&#8217;t make it an un-common term!</li>
<li>Don&#8217;t make up new terms, acronyms or labels without including your recipents in the process. Just how in the heck are they supposed to know what you are talking about? If they try to search for it (see #2 waste of their valuable time) and can&#8217;t even find it because it&#8217;s a made up word then you&#8217;ll be wasting their time AND they still won&#8217;t have any answers.</li>
<li>Don&#8217;t use acronyms on page 2 of your document and provide their description on the page 27 appendix.</li>
<li>Once you&#8217;ve written/videotaped/sung/or whatever your message, review it from the perspective of an outsider. Could they understand it&#8217;s meaning and respond appropriately?</li>
</ol>
<p>In the world of Data Governance, and especially when trying to get business buy-in, using common language is a sure fire way to make sure we are all taking about the same thing. At the very least it will help identify when we <em>aren&#8217;t </em>talking about the same thing. It may not always be perfect, but it <em>will </em>look like you really took the time to make the message easy to comprehend, and it is sure to help you both on the road to common understanding. It can&#8217;t hurt right? Crikey, <a title="Scientists discover dolphin species using common language" href="http://www.indiatalkies.com/2010/10/scientists-discover-dolphin-species-common-language.html" target="_blank">if dolphins can do it</a> why can&#8217;t we?</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/190/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/190/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/190/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/190/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/190/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/190/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/190/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/190/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/190/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/190/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/190/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/190/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/190/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/190/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=190&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2011/01/12/use-common-language-please/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2011/01/common-language.jpg?w=300" medium="image">
			<media:title type="html">common language</media:title>
		</media:content>
	</item>
		<item>
		<title>Rant of the month #1 (there will be more, of that I am sure).</title>
		<link>http://sheezaredhead.wordpress.com/2010/11/19/rant-of-the-month-1-there-will-be-more-of-that-i-am-sure/</link>
		<comments>http://sheezaredhead.wordpress.com/2010/11/19/rant-of-the-month-1-there-will-be-more-of-that-i-am-sure/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 18:05:15 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Rant of the Month]]></category>
		<category><![CDATA[Rant]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=184</guid>
		<description><![CDATA[I just find it absolutely mind-boggling that some people in some kinds of positions (how did THAT happen?) will put up 20 foot steel bloody walls that results in you and others spending way too many additional hours jumping through bloody impossible hoops while at the same time they schedule a meeting to discuss empowering people. And [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=184&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I just find it absolutely mind-boggling that some people in some kinds of positions (how did THAT happen?) will put up 20 foot steel bloody walls that results in you and others spending way too many additional hours jumping through bloody impossible hoops while at the same time they schedule a meeting to discuss empowering people. And yet they don&#8217;t see the irony. Amazing.</p>
<p>I&#8217;m done now.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/184/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/184/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/184/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/184/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/184/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/184/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/184/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/184/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/184/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/184/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/184/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/184/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/184/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/184/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=184&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2010/11/19/rant-of-the-month-1-there-will-be-more-of-that-i-am-sure/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>
	</item>
		<item>
		<title>Data Quality &#8211; The Inadvertent Oxymoron</title>
		<link>http://sheezaredhead.wordpress.com/2010/10/18/data-quality-the-inadvertent-oxymoron/</link>
		<comments>http://sheezaredhead.wordpress.com/2010/10/18/data-quality-the-inadvertent-oxymoron/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 16:04:24 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[Data Quality]]></category>
		<category><![CDATA[data governance]]></category>
		<category><![CDATA[data quality]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=172</guid>
		<description><![CDATA[  It boggles my mind. How can a unit/team/group have processes that either flat-out cause data quality problems or enable them by turning a blind eye, yet have budget and resources assigned to fixing up the mess after the fact? How can a phenomenon such as this occur? Is it because the organization is new at Data [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=172&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img style="display:block;margin-left:auto;margin-right:auto;" src="http://blog.endesigns.net/wp-content/uploads/2010/09/oxymoron1.jpg" alt="" width="239" height="152" /></p>
<p style="text-align:center;"> </p>
<p>It boggles my mind.</p>
<p>How can a unit/team/group have processes that either flat-out cause data quality problems or enable them by turning a blind eye, yet have budget and resources assigned to fixing up the mess after the fact? How can a phenomenon such as this occur? Is it because the organization is new at Data Quality and their idea of resolving it is to apply re-active fixes because they don&#8217;t know any better? I DON&#8217;T THINK SO!</p>
<p>I think they know better. I think they know better but they also know that resolving it will require Data Governance which means organizational change. Big Change. And discomfort. Big discomfort.</p>
<p>So here is my question then. How can our leaders, strategists, financial analysts and auditors present their budget figures for the year and get approval for this inadvertent <a href="http://en.wikipedia.org/wiki/Oxymoron" target="_blank">Oxymoron</a> of processes?</p>
<p>Just sayin&#8230;</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/172/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/172/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/172/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=172&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2010/10/18/data-quality-the-inadvertent-oxymoron/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>

		<media:content url="http://blog.endesigns.net/wp-content/uploads/2010/09/oxymoron1.jpg" medium="image" />
	</item>
		<item>
		<title>The iaidq Blog Carnival</title>
		<link>http://sheezaredhead.wordpress.com/2010/09/17/130/</link>
		<comments>http://sheezaredhead.wordpress.com/2010/09/17/130/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 14:09:45 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Blog Carnival]]></category>
		<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[Data Quality]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=130</guid>
		<description><![CDATA[   Each month the IAIDQ (International Association for Information and Data Quality) asks the data quality blogging community to submit their blog posts for the El Festival del IDQ Bloggers.  A different blogger volunteers (or you might be asked like me!)  to host the blog posts along with a brief summary of the submissions on their own [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=130&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><a href="http://sheezaredhead.files.wordpress.com/2010/09/blog-carnival-logo-250x48.jpg"><img class="size-full wp-image-133 aligncenter" title="blog-carnival-logo-250x48" src="http://sheezaredhead.files.wordpress.com/2010/09/blog-carnival-logo-250x48.jpg?w=614" alt=""   /></a>  </p>
<p style="text-align:left;">Each month the <a href="http://iaidq.org/" target="_blank">IAIDQ</a> (International Association for Information and Data Quality) asks the data quality blogging community to submit their blog posts for the <a href="http://iaidq.org/main/blog-carnival.shtml" target="_blank">El Festival del IDQ Bloggers</a>.  A different blogger volunteers (or you might be asked like me!)  to host the blog posts along with a brief summary of the submissions on their own blog.  I am very proud to be asked to host the latest event. </p>
<p style="text-align:center;">______________________________________________________________________________________________ </p>
<p style="text-align:center;">
<p style="text-align:left;"><a href="http://sheezaredhead.files.wordpress.com/2010/09/henrik.jpg"><img class="alignleft size-full wp-image-138" title="henrik" src="http://sheezaredhead.files.wordpress.com/2010/09/henrik.jpg?w=614" alt=""   /></a>First up is Henrik Liliendahl Sørensen, a Data Quality, Master Data Management and Data Architecture professional who lives in Copenhagen. Henrik is always one of the first (could it have to do with his location do you think <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  )  to start the <a href="http://wiki.answers.com/Q/What_does_'FF'_mean_on_Twitter">#FF&#8217;s</a> on twitter and is a great commenter on the blogs of others. One of the things I noticed about Henrik (besides his gentle sense of humor) is that he is always very interested in learning about how things work (differently) in countries around the world. Henrik shares this interest by pointing out the differences in his blogs and comments and he also takes the time to identify the countries of origin when he tweets his #FF&#8217;s. I think it&#8217;s pretty cool too so thanks Henrik! </p>
<p style="text-align:left;">Be sure to read Henrik&#8217;s submission called <a href="http://liliendahl.wordpress.com/2010/08/19/what-are-they-doing/">&#8220;What are they doing?&#8221; </a>, a comment provoking post on the subject of  &#8221;assigning values for your customers/prospects industry vertical (or Line-of-Business or market segment or whatever metadata name you like)&#8221;.  Don&#8217;t forget to have a look at the rest of Henrik&#8217;s excellent posts and of course you need to follow <a href="http://twitter.com/hlsdk">@hlsdk</a> on twitter! </p>
<p style="text-align:center;">______________________________________________________________________________________________ </p>
<p><a href="http://sheezaredhead.files.wordpress.com/2010/09/steve_sm.jpg"></a></p>
<p style="text-align:left;"><a href="http://sheezaredhead.files.wordpress.com/2010/09/steve_sm1.jpg"><img class="alignleft size-full wp-image-141" title="Steve_sm" src="http://sheezaredhead.files.wordpress.com/2010/09/steve_sm1.jpg?w=614" alt=""   /></a>Next is Steve Sarsfield, Data Quality/Data Governance evangelist and author of the highly rated book <a href="http://www.amazon.com/Data-Governance-Imperative-Steve-Sarsfield/dp/1849280126/ref=pd_bxgy_b_img_a" target="_blank">The Data Governance Imperative </a>. Steve is a popular tweeter, public and webinar speaker, white paper author and youtuber (What?..no podcasts Steve?.. <img src='http://s2.wp.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> ) on the topic of data quality and data governance and has a sizable following due to his experience, insight and passion for all things Governance. Steve submitted an excellent post called <a href="http://data-governance.blogspot.com/2010/08/change-management-and-data-governance.html" target="_blank">Change management and Data Governance </a>on the topic of  the parallels between change management and data governance. Be sure to read Steve&#8217;s post and the rest of his blog  <a href="http://data-governance.blogspot.com/" target="_blank">Data Governance and The Data Quality Insider</a> and don&#8217;t forget to follow <a href="https://twitter.com/stevesarsfield" target="_blank">@stevesarsfield</a> on twitter. </p>
<p style="text-align:center;"> ______________________________________________________________________________________________</p>
<p style="text-align:left;"><a href="http://sheezaredhead.files.wordpress.com/2010/09/ken_profile_photo_bigger.jpg"><img class="alignleft size-full wp-image-147" title="Ken_Profile_Photo_bigger" src="http://sheezaredhead.files.wordpress.com/2010/09/ken_profile_photo_bigger.jpg?w=614" alt=""   /></a> Next on the list is one of my new twitter friends Ken O’Connor. Ken is an independent Data Consultant located in Ireland, who specialises in helping organisations satisfy the Data Quality / Data Governance requirements of compliance programmes such as Solvency II, BASEL II, Anti Money Laundering, Anti Fraud, Anti Terrorist Financing, and Single Customer View &#8211; classic Master Data Management challenges. Ken submitted his blog post on the “<a href="http://kenoconnordata.wordpress.com/2010/08/02/the-ryanair-data-entry-model/" target="_blank">Ryanair Data Entry Model</a>&#8220;, a recommended model of data entry used by most low-cost airlines, where customers take care to ensure that each piece of information they enter is correct – because it matters to them! Be sure to check out the rest of  Ken&#8217;s Blog: <a href="http://kenoconnordata.wordpress.com/" target="_blank">Ken O&#8217;Connor Data Consultant</a>, and follow him on Twitter here: <a href="http://twitter.com/KenOConnorData" target="_blank">@KenOConnorData </a> </p>
<p style="text-align:center;">
<p style="text-align:left;"> </p>
<p style="text-align:center;">______________________________________________________________________________________________ </p>
<p style="text-align:left;"><a href="http://sheezaredhead.files.wordpress.com/2010/09/obrien-daragh-photo_bigger.jpg"><img class="alignleft size-full wp-image-153" title="obrien-daragh-photo_bigger" src="http://sheezaredhead.files.wordpress.com/2010/09/obrien-daragh-photo_bigger.jpg?w=614" alt=""   /></a>It wouldn&#8217;t be a DQ blog carnival without including a post from Daragh O Brien, former IAIDQ publicity director, founder member of the IAIDQ, and  leader of the IAIDQ&#8217;s community in Ireland. Author, blogger, and an independent consultant with Castlebridge Associates, Daragh has been an active member of the International information/data quality community since 2004. Daragh is hugely supportive of sharing expertise, and is (obviously <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> ) great at encouraging bloggers such as myself to take on a participatory role in the DQ community. Check out Daragh&#8217;s great submission: <a href="http://obriend.info/2010/08/30/the-whowhathow-and-why/" target="_blank">The Who, What, How and Why</a>,  which describes the simple need for organisations to be able to answer the what/why/how and who questions about the information that fuels their business. Check out the rest of Daragh&#8217;s <a href="http://obriend.info/" target="_blank">The DO Blog </a>and be sure and follow <a href="http://twitter.com/daraghobrien" target="_blank">@daraghobrien</a> and <a href="http://twitter.com/iaidq" target="_blank">@IAIDQ </a>on twitter. </p>
<p style="text-align:center;">______________________________________________________________________________________________ </p>
<p style="text-align:left;">Initiate, an IBM Company, submitted a couple of blog posts from their Initiate Mastering Data Management corporate blog. </p>
<p style="text-align:left;"><a href="http://sheezaredhead.files.wordpress.com/2010/09/ldubov_thumbnail.jpg"><img class="alignleft size-full wp-image-155" title="ldubov_thumbnail" src="http://sheezaredhead.files.wordpress.com/2010/09/ldubov_thumbnail.jpg?w=614" alt=""   /></a>Larry Dubov,  internationally recognized expert in MDM and CDI and an author of over eighty publications wrote a three part series on data quality metrics: <a href="http://blog.initiate.com/index.php/2010/08/10/measuring-mdm-and-data-governance-success/" target="_blank">Measuring MDM and Data Governance Success</a>, <a href="http://blog.initiate.com/index.php/2010/08/17/defining-data-quality-metrics-uniqueness-completeness-latency-consistency/" target="_blank">Defining Data Quality Metrics: Uniqueness, Completeness, Latency &amp; Consistency</a> and <a href="http://blog.initiate.com/index.php/2010/08/24/more-data-quality-metrics-standardization-availability-adoption-and-reference-data/" target="_blank">More Data Quality Metrics: Standardization, Availability, Adoption and Reference Data</a>.  Dr. Larry Dubov is Senior Director and Partner of Business Management Consulting at Initiate, an IBM Company. You can check out Larry&#8217;s complete profile on LinkedIn: <a href="http://www.linkedin.com/pub/larry-dubov/1/574/9a">http://www.linkedin.com/pub/larry-dubov/1/574/9a</a> . </p>
<p style="text-align:left;"><a href="http://sheezaredhead.files.wordpress.com/2010/09/istahl_thumbnail.jpg"><img class="alignleft size-full wp-image-156" title="istahl_thumbnail" src="http://sheezaredhead.files.wordpress.com/2010/09/istahl_thumbnail.jpg?w=614" alt=""   /></a>Ian Stahl&#8217;s <a href="http://blog.initiate.com/index.php/2010/08/16/the-business-data-steward-a-kaizen-approach-to-mdm/" target="_blank">The Business Data Steward: A “Kaizen” Approach to MDM </a>hits on a lot of topic areas around the empowerment and investment of business stakeholders around data management and Ian received some great comments.  Ian is the Director of Product Management for Enterprise Solutions at Initiate, and in that capacity oversees Initiate’s offerings in Financial Services, Manufacturing, Insurance, Retail, Hospitality and other segments of the Master Data Management market. Access Ian&#8217;s LinkedIn profile: <a href="http://www.linkedin.com/pub/ian-stahl/0/150/26a">http://www.linkedin.com/pub/ian-stahl/0/150/26a</a> </p>
<p style="text-align:left;">I couldn&#8217;t find twitter accounts for either Larry or Ian so let me know if I&#8217;ve erred. But never fear, you CAN get all the scoop on these stories and more (including a great sense of humor and some biting insight) by following one of my favorite tweeps, <a href="http://twitter.com/Initiate" target="_blank">@Initiate</a>.   </p>
<p style="text-align:center;">______________________________________________________________________________________________ </p>
<p style="text-align:left;"><a href="http://sheezaredhead.files.wordpress.com/2010/09/jim_harris_small_photo_bigger.jpg"><img class="alignleft size-full wp-image-160" title="Jim_Harris_Small_Photo_bigger" src="http://sheezaredhead.files.wordpress.com/2010/09/jim_harris_small_photo_bigger.jpg?w=614" alt=""   /></a>The last post is by the infamous Jim Harris, Obsessive Compulsive Data Quality thought leader, blogger, tweeter, philosopher, vicarious reader, lover and quoter of sci-fi, Pixar movies and just about every good line from Battlestar Galactica! Jim, who resides in Iowa,  has over 15 years of professional services and application development experience in data quality (DQ), data integration, data warehousing (DW), business intelligence (BI), customer data integration (CDI), and master data management (MDM). Jim is also an independent consultant, speaker, vlogger and writer, and although I have never met Jim personally, I think of Jim as one of my very best virtual friends <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . Jim submitted 6 posts (out of the 21 he wrote in August) and I urge you to read them all, as they provide value and insight into the perceptions, challenges, recommendations, best practices and (of course) philosophy of all things Data Quality related.   </p>
<p style="text-align:left;">Get Zippy with <a href="http://www.ocdqblog.com/home/selling-the-business-benefits-of-data-quality.html" target="_blank">Selling the business benefits of Data Quality</a> </p>
<p style="text-align:left;"><a href="http://www.ocdqblog.com/home/which-came-first-the-data-quality-tool-or-the-business-need.html" target="_blank">What came first, the Data Quality Tool or the Business Need? </a>  </p>
<p style="text-align:left;"><a href="http://www.ocdqblog.com/home/the-road-of-collaboration.html" target="_blank">The Road of Collaboration</a>   </p>
<p style="text-align:left;"><a href="http://www.ocdqblog.com/home/the-real-data-value-is-business-insight.html" target="_blank">The Real Data Value is Business Insight</a> </p>
<p style="text-align:left;">The popular (and one of my fav&#8217;s) <a href="http://www.ocdqblog.com/home/some-is-not-a-number-and-soon-is-not-a-time.html" target="_blank">Some is not a number and Soon is not a time</a>   </p>
<p style="text-align:left;">And <a href="http://www.dataflux.com/dfblog/?p=4037" target="_blank">The Fifth Law of Data Quality</a>, Jim&#8217;s <a href="http://www.dataflux.com/dfblog/" target="_blank">DataFlux Community of Expert&#8217;s</a> Post. </p>
<p style="text-align:left;">Check out the rest of Jim&#8217;s <a href="http://www.ocdqblog.com/" target="_blank">OCDQ Blog</a> and be sure to follow Jim as <a href="http://twitter.com/ocdqblog" target="_blank">@ocdqblog</a> on Twitter! </p>
<p style="text-align:center;">
<p style="text-align:left;">Thanks to everyone who submitted their blogs, a truly amazing selection of great stories and information! And for the rest of you, don&#8217;t be shy! Anyone can submit a data quality blog post and experience the benefits of extra traffic, networking with other bloggers and discovering interesting posts and new ways to tackle data quality issues.</p>
<p style="text-align:left;"> </p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/130/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/130/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/130/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/130/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/130/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/130/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/130/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/130/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/130/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/130/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/130/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/130/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/130/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/130/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=130&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2010/09/17/130/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/09/blog-carnival-logo-250x48.jpg" medium="image">
			<media:title type="html">blog-carnival-logo-250x48</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/09/henrik.jpg" medium="image">
			<media:title type="html">henrik</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/09/steve_sm1.jpg" medium="image">
			<media:title type="html">Steve_sm</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/09/ken_profile_photo_bigger.jpg" medium="image">
			<media:title type="html">Ken_Profile_Photo_bigger</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/09/obrien-daragh-photo_bigger.jpg" medium="image">
			<media:title type="html">obrien-daragh-photo_bigger</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/09/ldubov_thumbnail.jpg" medium="image">
			<media:title type="html">ldubov_thumbnail</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/09/istahl_thumbnail.jpg" medium="image">
			<media:title type="html">istahl_thumbnail</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/09/jim_harris_small_photo_bigger.jpg" medium="image">
			<media:title type="html">Jim_Harris_Small_Photo_bigger</media:title>
		</media:content>
	</item>
		<item>
		<title>Informal Data Governance?</title>
		<link>http://sheezaredhead.wordpress.com/2010/08/30/informal-data-governance/</link>
		<comments>http://sheezaredhead.wordpress.com/2010/08/30/informal-data-governance/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 18:10:22 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Data Governance]]></category>
		<category><![CDATA[Data Quality]]></category>
		<category><![CDATA[data governance]]></category>
		<category><![CDATA[data quality]]></category>
		<category><![CDATA[Organizational Change]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=122</guid>
		<description><![CDATA[Can data governance be informal? Is there such a thing? Doesn&#8217;t formalization make up a key (and critical) component of Governance? As in; formal roles and responsibilities, formal processes including escalation, formal decision bodies, formal communications, templates, etc etc..   Isn&#8217;t informal data governance not data governance at all, but a hugely expensive and time-consuming (and mind-numbing&#8230;don&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=122&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>Can data governance be informal? Is there such a thing? Doesn&#8217;t formalization make up a key (and critical) component of Governance? As in; formal roles and responsibilities, formal processes including escalation, formal decision bodies, formal communications, templates, etc etc..</div>
<div> </div>
<div>Isn&#8217;t informal data governance not data governance at all, but a hugely expensive and time-consuming (and mind-numbing&#8230;don&#8217;t forget to add mind-numbing&#8230;) approach to getting people to buy in?</div>
<div> </div>
<div>Just sayin&#8230;.</div>
<div> </div>
<div>What do you think?</div>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/122/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/122/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/122/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/122/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/122/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/122/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/122/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/122/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/122/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/122/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/122/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/122/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/122/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/122/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=122&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2010/08/30/informal-data-governance/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>
	</item>
		<item>
		<title>Change Management, Communications, and Stirring up Stuff</title>
		<link>http://sheezaredhead.wordpress.com/2010/08/20/change-management-communications-and-stirring-up-stuff/</link>
		<comments>http://sheezaredhead.wordpress.com/2010/08/20/change-management-communications-and-stirring-up-stuff/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 12:53:53 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Organizational Change]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=116</guid>
		<description><![CDATA[Yesterday I tweeted that I was going to lay low for a bit because I had stirred some things up. Without going in to too much detail, I commented on an internal blog post that referenced a big corporate change that I didn&#8217;t believe any real change was going to occur as I had not seen [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=116&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Yesterday I tweeted that I was going to lay low for a bit because I had stirred some things up. Without going in to too much detail, I commented on an internal blog post that referenced a big corporate change that I didn&#8217;t believe any real change was going to occur as I had not seen any modeling of the desired behavior.</p>
<p>Well, did that set off a flurry of activity! And of course that was the whole point of my comment right? And I only said what everyone else was thinking, as many people came to thank me.  What happened next is that my feedback was publicly acknowledged, I was thanked for speaking out, and I was even asked to help with the change effort.</p>
<p>What I want to know is, have you ever seen this happen?  A big change is initiated, there is a robust series of important communications, yet the expected behavior is not modeled for others to follow. I am somewhat surprised that this happens as often as it does. Just do a quick search on google and you will find all kinds of references to instances of this happening. You will also find that in most cases one of the most frequent recommendations for implementing a SUCCESSFUL change, is for the leaders to show others what this change looks like. They need to lead the way by doing what they say they are going to do, and asking others &#8221; how can I help you&#8221; ?</p>
<p>This is where my #creative or #insane brain starts to churn. What if our Communications Plan had a section on the modeling of the behaviors? Included would be a description of what the modeled behavior needed to look like, who should do it, how often, what the expected results are and the success measures? Easy peasy.. it&#8217;s not rocket science. And then&#8230;well who needs a change management plan right? <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Just sayin&#8230;.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/116/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/116/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/116/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/116/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/116/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/116/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/116/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/116/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/116/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/116/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/116/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/116/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/116/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/116/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=116&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2010/08/20/change-management-communications-and-stirring-up-stuff/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>
	</item>
		<item>
		<title>It&#8217;s not just about the data&#8230;</title>
		<link>http://sheezaredhead.wordpress.com/2010/08/18/its-not-just-about-the-data/</link>
		<comments>http://sheezaredhead.wordpress.com/2010/08/18/its-not-just-about-the-data/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 12:01:01 +0000</pubDate>
		<dc:creator>sheezaredhead</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Data Quality]]></category>
		<category><![CDATA[Information management]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[Information Management]]></category>
		<category><![CDATA[Information Sharing]]></category>

		<guid isPermaLink="false">http://sheezaredhead.wordpress.com/?p=90</guid>
		<description><![CDATA[I was sitting in a traffic jam yesterday and there was nothing on the radio so my mind drifted and I started thinking about a couple of things that drive me..that I am passionate about, that I think are HUGELY important. There&#8217;s quite a list (ok stop rolling your eyes, it&#8217;s not that big) but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=90&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><a href="http://sheezaredhead.files.wordpress.com/2010/08/knowledge_279125-2.jpg"><img class="alignnone size-full wp-image-111" title="knowledge_279125 2" src="http://sheezaredhead.files.wordpress.com/2010/08/knowledge_279125-2.jpg?w=614" alt=""   /></a></p>
<p style="text-align:center;"><a href="http://sheezaredhead.files.wordpress.com/2010/08/dilbert.jpg"></a></p>
<p>I was sitting in a traffic jam yesterday and there was nothing on the radio so my mind drifted and I started thinking about a couple of things that drive me..that I am passionate about, that I think are HUGELY important. There&#8217;s quite a list (ok stop rolling your eyes, it&#8217;s not that big) but here are the top three:</p>
<ul>
<li>Communication. It should be in the format of the recipients choice, there should be a feedback mechanism and it should be frequent and comprehensive.</li>
<li>Feedback. I only know about 3 people who are really good at giving and receiving it. Everyone else&#8230;I never see it. How hard is it to tell someone you really liked their story, presentation, communication, whatever? They will LOVE you for it!</li>
<li>Information Sharing. It makes me so grumpy when people don&#8217;t share their information. And when they use the excuse because &#8220;it&#8217;s not yet final&#8221;, or &#8220;it hasn&#8217;t been approved yet&#8221; I have a really hard time hiding my body language so it&#8217;s not blatantly obvious that I think they are neanderthals&#8230;</li>
</ul>
<p>So I am mulling these things over while sitting in traffic and I&#8217;m listening to a news story about a small group of &#8216;green&#8217; keeners who have started a new thing called &#8216;Trash parties&#8217;. They invite people into their homes for good food and conversation, and then the host brings out the garbage for others to poke through and make suggestions on how they can be better at recycling.  At this point I&#8217;m thinking about that moldy three-week old chicken I found in the back of the fridge and tossed in the trash and wondering if they clean out their trash before the company comes. Kind of like those people who clean their house before the cleaning lady comes.</p>
<p>Anyway, I was mulling this over when my mind drifted back to the information sharing peeve of mine and thought what if&#8230;what if we did kind of the same thing with our information? We all have tons and tons of information in our personal private folders. You know those 3 versions of documents that are still in draft format? The important emails that house decisions that we have saved&#8230;the PDF&#8217;s that house industry knowledge? What if we invited our colleagues to poke through our information to see if there was something there that would be of value to them?  I can think of a couple of benefits to this:</p>
<ul>
<li>Like the green keeners, we&#8217;d probably do a quick scan first and get rid of the triplicate versions of the same document.</li>
<li>We&#8217;d also remove some of the industry knowledge white paper stuff that is out of date (I&#8217;m sure I&#8217;ve got white papers from 2004 on the magic quadrant for CRM solutions).</li>
<li>All this pre-sharing information clean-up would help free up some much-needed server space.</li>
<li>And our colleagues might find some tidbit that we thought nothing of but could be something really important from their perspective!</li>
</ul>
<p>The result of all this could be that those of us who don&#8217;t like to share might get a little more comfortable sharing information. And maybe, just maybe, we all start to have a better understanding of why all those silos of data and information might not be a good thing.</p>
<p>Ok, so maybe it is all about the data..</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/sheezaredhead.wordpress.com/90/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/sheezaredhead.wordpress.com/90/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/sheezaredhead.wordpress.com/90/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/sheezaredhead.wordpress.com/90/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/sheezaredhead.wordpress.com/90/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/sheezaredhead.wordpress.com/90/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/sheezaredhead.wordpress.com/90/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/sheezaredhead.wordpress.com/90/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/sheezaredhead.wordpress.com/90/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/sheezaredhead.wordpress.com/90/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/sheezaredhead.wordpress.com/90/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/sheezaredhead.wordpress.com/90/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/sheezaredhead.wordpress.com/90/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/sheezaredhead.wordpress.com/90/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sheezaredhead.wordpress.com&amp;blog=10956265&amp;post=90&amp;subd=sheezaredhead&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://sheezaredhead.wordpress.com/2010/08/18/its-not-just-about-the-data/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">sheezaredhead</media:title>
		</media:content>

		<media:content url="http://sheezaredhead.files.wordpress.com/2010/08/knowledge_279125-2.jpg" medium="image">
			<media:title type="html">knowledge_279125 2</media:title>
		</media:content>
	</item>
	</channel>
</rss>
